Client: Global Advisory Firm
Scaling Executive Influence
Wove a tapestry of ambition and guidance for Fairy Career Mother. Harmonized whimsy with professionalism, culminating in a refined brand strategy and website that encapsulates the essence of nurturing career aspirations.
Each design choice was imbued with intent, reflecting the transformative magic Fairy Career Mother brings to each client's professional journey.
PACKAGE:
The Challenge
A top professional services firm needed to expand executive visibility in a crowded digital marketplace. Senior leaders were experts in their fields, but their voices were under-leveraged across digital channels. The marketing team identified a gap: executives required tailored support to build consistent thought leadership, strengthen personal brands, and connect with the right audiences at scale.
The Approach
We partnered with the firm to design and lead a cross-advisory executive content strategy. Working directly with executives, subject matter experts, and senior leadership, we:
Developed executive visibility programs that translated complex business topics into clear, human-centered narratives.
Managed 15+ executive social accounts at one time, optimizing tone of voice, platform strategy, and visual storytelling to align with business priorities.
Designed bespoke workflows and content systems to ensure efficiency, authenticity, and alignment with enterprise-wide initiatives.
Piloted AI-driven content workflows to improve scale and speed while maintaining brand cohesion.
Integrated executive content into larger campaigns, firmwide events, and priority growth areas, ensuring measurable impact across both internal and external channels.
The Results
The executive influence program delivered measurable ROI without relying on paid advertising.
Follower growth: 35% increase year-over-year across participating leaders.
Engagement: 101,000+ engagements in one year, exceeding industry benchmarks.
Reach: More than 5.6 million impressions organically, representing the equivalent of $1.2M in paid media value.
Scale: Grew from a handful of executives to 30+ leaders supported, a 675% increase since program inception.
Benchmarking: Achieved an average engagement rate of 1.8%, outperforming both industry and professional services benchmarks.
Why It Matters
This work demonstrates how executive visibility can fuel business growth. By embedding thought leadership into marketing strategy, leaders were positioned not only as experts but as trusted voices shaping conversations in ESG, AI, managed services, and digital transformation.
“Ash consistently delivers thoughtful, well-crafted content that amplifies our voices in meaningful ways. She makes it easy for leaders to show up with impact, ensuring our messages are authentic, timely, and powerful across digital channels.”
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