Say it like you mean it.

Strategic storycraft for the voices shaping what’s next.

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We don’t build brands.

We write lore.

Wild Lore is a strategic storytelling studio for the ones who want their work to mean something and move someone.

Founders with vision. Brands with guts. Ideas with staying power. We’re here to help you make a lasting impact.

Led by Ash Serrano, Wild Lore blends sharp strategy with poetic clarity to help you articulate what matters most, then express it with the kind of voice people remember. This is the place where business meets belief, and where messaging finally feels like you.

Because you don’t need more noise, you need your own mythology.

Explore Our Work →

Let’s find your lore.

WHAT WE SPECIALIZE IN

From Fortune 500 execs to rising founders, we help people with something to say say it

clearly, creatively, and with credibility.

Executive Influence
Strategy

For bold leaders ready to be seen. We build personal brand positioning and visibility strategies that elevate executives beyond the org chart, making their leadership unmistakable, memorable, and magnetic.

Explore Influence Strategy Services →

Brand & Messaging Development

For founders shaping brands that resonate. We distill your vision into a distinct voice, clear story, and strategic foundation. This is where business clarity meets creative identity, so you say the right thing, the right way.

Explore Brand Messaging Services→

Social-Led Thought Leadership

For changemakers ready to own the conversation. We turn your ideas into scroll-stopping strategy, helping you lead with clarity and consistency online. From content pillars to post cadence, we build a presence that feels like you, with purpose.

Explore Social Content services →

You’re not chasing attention. You’re claiming credibility.

Let’s talk →

  • "Wild Lore transformed our brand narrative."

    Their strategic insights connected all the dots, from our messaging to our content campaigns, creating a cohesive story that stops the scroll and drives engagement. The experience was seamless and delivered the results we needed.

  • "Working with Wild Lore was a game-changer for my personal brand."

    The team’s strategic approach to LinkedIn content and public speaking prep increased my visibility and positioned me as a thought leader in my industry. Their rare blend of creativity and business savvy made me feel prepared and confident every step of the way.

  • "It’s rare to find an agency that combines such a high level of creative and strategic thinking."

    I was impressed with how quickly Wild Lore understood our brand’s unique challenges and crafted strategies that made an immediate impact. The decks they developed were visually engaging and compelling for our C-suite audience.

  • "Our engagement rates skyrocketed!"

    Wild Lore’s ability to turn executives into thought leaders is unmatched. Their strategic content plans and ghostwriting have elevated our leadership team’s visibility, positioning them as industry experts. The results were noticeable; our engagement rates skyrocketed.

  • "The results were outstanding...better employee engagement, stronger media relationships, and a consistent brand voice that carried through every touchpoint."

    Wild Lore brought a fresh perspective to our communications strategy, aligning internal and external messaging in a cohesive and powerful way. From crisis communications to media outreach, their strategic insights ensured our messages were clear, impactful, and resonated across all channels.

Ash Serrano

Meet the founder

Founder. Creative Director.
Story Strategist.

Ash Serrano is the force behind Wild Lore, a creative director and full-stack marketer known for turning bold ideas into business traction.

With 15+ years at the intersection of strategy and storytelling, she’s worked behind the scenes with Fortune 500 executives, global brands, and high-growth founders to shape narratives that move people and drive results.

Her specialty? Executive influence and thought leadership. Ash helps leaders show up with clarity and consistency across platforms like LinkedIn, building the kind of visibility that resonates — not just reaches.

From scaling multi-channel content ecosystems to ghostwriting for the C-suite, her work is sharp, data-backed, and deeply human.

She's helped clients land international speaking gigs, double their inbound leads, and generate over $100K in organic brand exposure — all by telling the right story, the right way.

More about Ash

Executive Social Media

Managed 30+ executive LinkedIn accounts across industries, consistently exceeding KPIs for visibility, engagement, and strategic message clarity.

Full-Stack Content Delivery

Developed 500+ content assets across video, keynote, podcast, social, investor, and internal formats, built to drive clarity, consistency, and credibility for enterprise and founder-led brands.

Enterprise-Scale Storytelling

Led enterprise-wide communications and change strategy during a major acquisition, including message development, executive alignment, and employee engagement.

Ready to talk?

You're building something that deserves to be seen and remembered.

Our work has helped clients land speaking gigs, attract investors, double their inbound leads, and shift how they’re seen by their teams, boards, and the market at large.

Global brands have trusted our strategic approach. So have sharp founders and rising execs making their mark right now.

Want in?

Book a Discovery Call →