Client: Global Food & Beverage Brand
Simplifying Global ESG Compliance
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PACKAGE:
The Challenge
A global snacking leader faced the urgent task of preparing its teams for the European Union’s Corporate Sustainability Reporting Directive (CSRD). The regulation required complex reporting on double materiality, assurance, stakeholder impacts, and compliance risks. For a company with iconic brands across multiple regions, the challenge was not only regulatory but also cultural: making dense legal language actionable for employees and executives across the world.
The Approach
We partnered with the company to translate complexity into clarity, ensuring global teams were equipped to meet CSRD requirements with confidence. We:
Designed a global learning course that broke down CSRD rules into digestible modules for teams at all levels.
Built an internal FAQ hub to serve as a go-to resource for employees navigating regulatory requirements.
Translated regulatory frameworks into toolkits, decks, and Q&A formats that could be scaled across geographies.
Created messaging frameworks that balanced regulatory rigor with plain-language accessibility, ensuring both executives and employees could engage effectively.
Provided phase-by-phase communications that aligned with EU expectations while remaining practical and relevant for day-to-day operations.
The Results
While KPIs were less quantifiable than traditional marketing programs, the initiative achieved critical milestones:
Enabled global alignment on one of the most complex regulatory shifts in the company’s history.
Increased executive confidence in addressing CSRD questions by equipping leaders with consistent, well-prepared messaging.
Reduced compliance risks by ensuring teams had access to clear, actionable guidance at every stage of implementation.
Delivered a scalable content system that can evolve alongside regulatory updates.
Why It Matters
This case demonstrates how strategic communications can transform regulatory compliance into a foundation for cultural alignment and organizational readiness. By simplifying complexity, we helped a multinational enterprise embed ESG reporting into its daily operations without losing clarity or momentum.
“Ash took one of the most complex regulatory challenges we’ve faced and made it manageable for our teams worldwide. The ability to translate dense ESG requirements into clear training, toolkits, and FAQs was invaluable. Leaders felt confident, employees felt supported, and we were able to move forward with alignment and clarity across the business.”
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