A MESSAGE
WITH TEETH
Let’s find your lore.
Created for storytellers, misfits, rule-benders, and boundary-pushers.
We believe the best stories are the ones that haven’t been tamed: raw, real, and unapologetically human.
We help brands, leaders, and businesses develop narratives that inspire, inform, and influence. Our approach is rooted in strategy but driven by instinct. We blend insight with imagination to uncover and amplify your voice with intention.
This is a space for bold thinking and even bolder doing.
Wild Lore Co. was born from a desire to create outside the lines, to build brands that feel lived-in, and to tell stories that carry weight.
Founded by Ash Serrano, a Latina creative leader with over 15 years of marketing experience, Wild Lore is built on real roots. Ash has helped shape narratives for brands like Amazon, discovery+, and HGTV. Her work blends brand clarity with creative edge—and her specialty lies in capturing the story beneath the surface.
Our mission
To change how stories are told. We combine sharp strategy with untamed creativity to help brands and individuals connect more deeply, move more boldly, and show up more authentically.
Meet the founder
Ash Serrano
Creative director, social media strategist, and full-stack marketer known for turning bold ideas into business traction.
With 15+ years of experience, she’s built a career at the intersection of strategy and storytelling, working behind the scenes with Fortune 500 executives, global brands, and fast-growing founders to craft digital narratives that actually move people.
Ash specializes in executive influence and thought leadership, helping leaders become the face of their brand across platforms like LinkedIn. Whether she’s scaling a multi-channel content strategy or ghostwriting for C-suite leaders, her work is sharp, data-backed, and built to resonate.
She’s collaborated with names like Hulu, Kids2, and Mondelez, spanning industries from consulting and tech to entertainment, architecture, beauty, and wellness. Her approach is equal parts creative direction, content strategy, and culture-building, driven by clarity, trust, and a healthy dose of intuition.
Ash is also the founder of Wild Lore, a boutique consultancy focused on executive influence, digital storytelling, and brand clarity. Off the clock, she’s a road-tripper, mom of two, Reese’s enthusiast, and book-in-progress author. Her clients say she’s whip-smart, wildly creative, and funny as hell. They’re not wrong.
Worked with Fortune 500 companies, startups, and individual founders
Landed national speaking gigs & Doubled inbound leads for clients, Generated 100K+ in organic brand exposure
15+ years in brand strategy, storytelling, and creative direction
We’re the perfect match if…
You're a corporate leader who’s done the work, earned the respect, but stayed quiet online.
You're a founder with a bold vision—but a brand that hasn't caught up.
You’re not chasing attention. You’re claiming credibility.
You’re not interested in sounding like everyone else
You want strategy and soul behind your brand
You value storytelling as much as results
You’re ready to be seen and remembered
You’re building something with purpose, not just polish
You want a thought partner who listens, pushes, and gets it
You know your story matters—you’re just not sure how to tell it yet
Book a Consult Call
Our work has helped clients land speaking gigs, drive investor interest, double inbound leads, and transform how their teams, and the market, see them.
Names like Hulu, Mondelez, and The California Wellness Foundation have trusted our approach. So have sharp founders and rising execs you’ll know tomorrow.