Client: Financial Services Firm
Rebuilding Leadership Visibility
Wove a tapestry of ambition and guidance for Fairy Career Mother. Harmonized whimsy with professionalism, culminating in a refined brand strategy and website that encapsulates the essence of nurturing career aspirations.
Each design choice was imbued with intent, reflecting the transformative magic Fairy Career Mother brings to each client's professional journey.
PACKAGE:
The Challenge
A leading financial institution was facing a culture disconnect. Following the appointment of a new CEO and the acquisition of several banks, team members found it challenging to connect with leadership. Many employees could not name their CEO, internal communications felt outdated, and engagement across the organization was low. With minimal creative resources, no added headcount, and skepticism about change, the firm needed a new approach to executive visibility and cultural alignment.
The Approach
We designed and implemented a comprehensive leadership visibility strategy that humanized executives and built trust across the workforce. Key initiatives included:
Establishing an in-house creative function to deliver modern, campaign-style communications.
Launching a social media-inspired intranet platform for internal content distribution.
Spearheading a CEO-led podcast and implementing video storytelling to showcase leaders’ authentic perspectives.
Transforming quarterly meetings into high-production events that felt dynamic and inspiring.
Authoring the company’s employer value proposition and designing creative for talent recruitment, DEI programs, and leadership development.
Partnering with HR and Learning & Development to reintroduce leadership programs and create meaningful employee experiences, such as Team Appreciation Week.
Leading the CEO’s first leadership conference, including scripting, stage design, branding, and production management.
The Results
The leadership visibility program delivered a measurable cultural shift:
CEO approval rating rose from 60% to 84%.
Employee engagement increased to 84%, confirmed by a companywide survey with a 67% response rate.
The company became certified as a Great Place to Work, with 86% positive reviews.
The talent pipeline grew 150%, supporting recruitment and retention efforts.
The firm received a Future Comms award for intranet adoption and a Human Capital Management Excellence Award for leadership program design.
More than 1,000 integrated campaigns were executed in just four years, blending internal and external communications into one cohesive narrative.
Why It Matters
This case demonstrates how strategic storytelling and executive visibility can repair cultural disconnects, foster transparency, and strengthen trust between leadership and employees. By combining modern tools with authentic communication, we helped create an environment where leadership felt accessible and employees felt engaged in the company vision.
“Ash transformed how our leadership connects with people across the company. What was once a gap between executives and employees is now a strength. From launching innovative platforms to reimagining leadership events, she brought creativity, structure, and authenticity that built real trust. Our leaders are more visible, our employees are more engaged, and our culture is stronger because of this work.”
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