Client: Boutique PR Firm
Elevating Visual Standards
Wove a tapestry of ambition and guidance for Fairy Career Mother. Harmonized whimsy with professionalism, culminating in a refined brand strategy and website that encapsulates the essence of nurturing career aspirations.
Each design choice was imbued with intent, reflecting the transformative magic Fairy Career Mother brings to each client's professional journey.
PACKAGE:
The Challenge
A boutique public relations firm working with globally recognized brands needed to ensure design consistency and creative excellence across a fast-moving portfolio of campaigns. With clients spanning entertainment, consumer products, and lifestyle sectors, the firm required a framework to maintain brand integrity and deliver high-quality creative outputs at scale.
The Approach
We partnered with the agency to build systems that enhanced both quality and creativity. Core initiatives included:
Developing and implementing visual design SOPs to ensure brand consistency and quality assurance across all client projects.
Leading strategy development and design direction for large-scale campaigns and social media projects.
Establishing collaborative workflows with internal teams, clients, and stakeholders to align creative execution with brand objectives.
Staying ahead of emerging design trends and tools ensures that campaigns feel modern, relevant, and impactful.
The Results
This work strengthened both creative output and client relationships:
Delivered high-profile campaigns for global brands across industries, including consumer products, streaming, food and beverage, and lifestyle.
Achieved high client satisfaction ratings, leading to repeat partnerships and extended project work.
Elevated the visual impact of campaigns, positioning the agency as a trusted partner for iconic names in entertainment and consumer markets.
Established design systems and standards that streamlined production, increased efficiency, and improved creative quality across the agency’s portfolio.
Why It Matters
This project highlights the importance of pairing creative innovation with systematic design processes. By embedding structure into the agency’s creative practice, we ensured the firm could consistently deliver high-impact campaigns for some of the world’s most recognizable brands while maintaining agility and originality.
“Ash brought both structure and creativity to our work. The design systems she created raised the quality of everything we delivered, while her strategic direction gave our campaigns a sharper, more impactful edge. Clients noticed the difference immediately.”
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